随着人们对健康需求的与日俱增以及保健意识的加强,阿胶这一健康品产业迎来迅速发展。2019第十九届北京国际营养健康产业博览会也将阿胶产品作为本届博览会的亮点板块进行运作,大会将于11月22-24日在中国国际展览中心(静安庄馆)举办。

阿胶是一个传统制品,是我国中医药文化的瑰宝,是中医防治结合,医养共用的一个典型,也是传承中医文化的一个载体。

目前国内阿胶市场,北方以聊城的东阿和阳谷以及济南的平阴县阿胶镇为主产地。聊城地区阿胶代表企业以东阿阿胶,东方阿胶,百年堂阿胶、东阿古胶、胶源堂阿胶等为主,济南、平阴地区阿胶以福牌阿胶,宏济堂阿胶为代表的,两地阿胶产品占国内市场七成左右。

走进东阿
DONG E

本次组委会走进东阿,通过走访东阿县阿胶行业协会及当地龙头企业。充分了解东阿地区阿胶发展现状,市场推广渠道以及未来发展方向,与东阿县阿胶行业协会达成初步合作意向,与多家龙头企业达成合作,将在11月22-24日北京营养健康产业博览会上展示东阿阿胶品牌,推动阿胶行业健康发展。

但庞大的市场需求也使许多不良商家有机可乘,将各种良莠不齐的阿胶及制品推向市场,阿胶造假一度成为行业内的最大痛点。本届博览会将联合中国食品工业协会发起“百姓心中的食品榜——滋补食品行业评选”,旨在通过权威且贴近百姓的方式方法,评选优质阿胶及滋补品品牌企业,让老百姓更直观的了解目前品牌企业的发展情况,放心的食用优质阿胶产品。

在渠道方面,组委会通过本次走访企业需求发现:随着市场的转型,电商微商等线上渠道已经成为绝大多数阿胶产品企业不可或缺的渠道之一。针对线上渠道方面,博览会同期拟联合中国电子商务协会食品分会等权威机构发起线上渠道专场对接会,为企业更好的解决新渠道方面的问题。

 

2019第十九届北京国际营养健康产业博览会(HFAIR)将于2019年11月22-24日在北京·中国国际展览中心(静安庄馆)举办。博览会由北京保健品化妆品协会、海名国际会展集团主办,北京中博信展文化传媒有限公司承办,将云集全球20余个国家和地区的近800家品牌企业参展。阿胶产品将作为重点板块在展会上进行展览展示,各位意向展商及专业观众不要错过这个难得的行业交流机会!

官方网站:www.hifair.cn

联系方式:010-59574339

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