近年来,人们对于养生保健越来越重视,保健品市场规模持续扩大。数据显示,2016年我国保健食品行业市场规模达到2613.3亿元,2017年市场规模为2938.9亿元,同比增长12.46%。根据我国经济发展状况,以及行业发展趋势,预计到2019年我国保健食品行业市场规模将突破3500亿元。

保健品行业概述

保健品是保健食品的通俗说法。GB16740-97《保健(功能)食品通用标准》第3.1条将保健食品定义为:“保健(功能)食品是食品的一个种类,具有一般食品的共性,能调节人体的机能,适用于特定人群食用,但不以治疗疾病为目的。”保健食品的保健作用在当今的社会中,也正在逐步被广大群众所接受。此外,保健品在国际上一般称为膳食补充产品。

保健品市场发展背景

在经济稳步发展、利好政策扶持、居民收入提高消费升级、大健康产业带动需求等因素影响下,我国保健品市场快速发展。

其中,我国大健康产业发展处于初级阶段,具有巨大的市场潜力,美国著名经济学家保罗·皮尔泽曾将其称为继IT产业之后的全球“财富第五波”,特别对于中国来说,目前“健康中国”战略进一步提升了大健康产业的地位,未来大健康产业前景光明,预计到2020年大健康产业规模有望突破9万亿元。大健康观念的推行带动产业发展,为保健品市场带来增长空间。

保健品市场分析

人口老龄化,消费基数增大需求欲望提升;中国80/90后将带来健康、有机和保健食品的快速普及;保健品细分品类将加快增长;保健品销售渠道业态更丰富;大健康政策利好保健品产业发展;保健品市场蓬勃发展。

2019第十九届北京国际营养健康产业博览会(HFAIR)将于2019年11月22-24日在北京·中国国际展览中心(静安庄馆)举办。博览会由北京保健品化妆品协会、海名国际会展集团主办,北京中博信展文化传媒有限公司承办,将云集全球20余个国家和地区的近800家品牌企业参展。阿胶产品将作为重点板块在展会上进行展览展示,各位意向展商及专业观众不要错过这个难得的行业交流机会!

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联系方式:010-59574339

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