“我国健康产业迎来了难得的发展机遇。当前,人们对健康行业的巨大需求正在被释放和激发,催生了政府政策的支持,又由此促进了健康服务业、健康产业的发展。”

中国保健协会理事长张凤楼在近日召开的“首届中国保健食品产业发展高峰论坛”发表了上述讲话。

据了解,该论坛由中国食品报社和中国初级卫生保健基金会主办、中国保健协会提供支持。论坛以“新食品安全法对于营养保健食品产业的影响力”为主题,对新的法律环境下营养保健食品产业发展方向和企业运行模式进行深层次探讨。

中国轻工业联合会会长步正发在致辞中表示,健康是人民群众基本需求,李克强总理在今年的政府工作报告中首次提出“健康中国”目标。改革开放以来,我国食品工业稳步快速发展,产业机构不断优化,产品质量总体稳定,食品安全和营养水平逐步提升,食品工业在国民经济中的支柱产业地位进一步增强。随着我国经济的快速发展,城乡居民食品消费向健康型、享受型转变,从“吃饱、吃好”向“吃得安全,吃得健康”转变,食品安全营养健康成为国民健康长寿的重要因素。

“随着我国人口老龄化加快和防治慢性疾病任务的加重,公众对食品的健康功能要求日益广泛和迫切,食品消费进一步多样化,营养保健食品有着广阔发展空间。”步正发表示,推进营养保健食品发展还面临许多新情况、新问题。此次论坛从新发布的食品安全法解读入手,政府、专家、企业相聚一起共同研讨营养保健食品行业发展方向和成长中的问题,无疑将给营养保健食品产业的健康发展注入正能量。

步正发分析,当前,营养保健食品产业正处于调整转型攻坚期。此次高峰论坛的举办,通过对业内存在问题及发展方向的深入探讨,找到行业发展的共性问题,为营养保健行业的发展注入了新能量。

“我国面临的营养膳食不均衡问题十分严重。” 中国初级卫生保健基金会理事长龚建明谈到,近期发布的《中国居民营养与慢性病报告》指出,过去十年间我国城乡居民膳食结构有所变化,超重、肥胖问题日益凸显,2012年全国18岁及以上成人超重率和肥胖率分别30.1%和11.9%,较2002年分别上升7.3和4.8个百分点。同时,农村贫困地区60岁以上老年人营养不良约为8.1%。增强体质,预防慢病发生离不开营养保健食品支持。

“营养保健产业的高速发展,国人健康意识的快速提升,使得运用营养保健食品改善疾病状况,减少药物副作用,促进康复成为共识。”龚建明如是说。龚建明指出,中国初级卫生保健基金会与中国食品报共同举办的此次高峰论坛,为改变百姓的营养膳食提高国人健康水平共同担当责任。

2011年12月,国家十二五规划中第一次将营养和保健食品纳入规划,提出了发展重点、发展布局和发展目标,到2015年营养与保健食品产值达到6万亿元,年平均增长20%,要形成10家产值在100亿以上的企业。2013年,国务院《关于加快发展老年服务业若干意见》、《关于促进健康服务业发展若干意见》中提及的五大支撑产业就涵盖保健用品、保健食品、健身器材等产业,预计到2020年,总产值达到8万亿元。2014年发布的《中国食物与营养发展纲要(2014到2020)》中明确提出,要充分发挥市场机制作用,以现代营养理念来引导食品的消费,形成以营养为先导,现代的我们食品产业体系,以促进生产、消费、营养、健康的需求。

张凤楼认为,以上利好政策,为我国健康产业提供了难得的发展机遇。

“当前是中国的健康服务业、健康产业及保健产业发展的最好时期。” 张凤楼进一步表示,新发布的食品安全法监管力度空前。其中,涉及保健食品的相关规定,1995年我国制定的食品卫生法中有3条,2009年颁布的食品安全法中有1条,今年新修改的食品安全法中共有13条。新修改的食品安全法中的13条相关规定,对保健食品的生产管理、市场监督、环保管理违法的处罚都做了明确的规定。

中国食品报社社长黄国胜在论坛上表示,搭建服务平台,促进食业发展,是中国食品报的办报宗旨。此次高峰论坛不仅是一次专业媒体服务行业发展的成功实践,而且有望在各方的共同努力下成长为业内一流的长期的品牌活动。

黄国胜以媒体人的视角在论坛上介绍了如何借助媒体力量推动行业发展。他指出,经济社会快速发展带来舆情复杂性。互联网的快速发展,逼着媒体抢“快新闻”,很多时候容易受到舆情的误导,一些企业的违规操作污染媒体,这些都为营养保健食品行业的健康发展带来负能量。有时候媒体自身也存在问题,在了解营养保健食品专业知识方面做得也还不够。在谈及“媒体可以为企业做什么”的问题时,黄国胜指出,媒体监督是现行食品监管体制的需要。从福喜事件等多个典型案例来看,媒体确实是一副有用的“药引子”。要建立新型的媒体与企业关系。作为根植于中国食品产业31年的媒体,《中国食品报》在新闻上,将不断推出有深度、有权威、接地气的报道。在传播上,通过全媒体建设,实现深度与广度、当前与长远的有机结合。在经营上,策划实施有创意和创新的经营活动,与企业实现共赢多赢。在服务上,努力搭建政府、行业、企业、消费者之间的桥梁和纽带.

2016北京营养健康暨有机食品博览会即将盛大开展,国内营养健康市场又将迎来新的发展契机。依托历届的办展经验,凭藉行业内外的认可与赞誉,本届盛会精彩必将继续。2016年11月18—20日,大会组委会邀您共襄盛举。

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