健康中国“五进”专项科普神州行活动——

“科学认知保健食品,明白理性放心消费”科普讲座活动现场

2019年11月23日,健康中国“五进”专项科普神州行活动——“科学认知保健食品,明白理性放心消费”科普讲座活动在2019第十九届北京国际营养健康产业博览会同期举办,活动由中国食品药品企业质量安全促进会与北京保健品化妆品协会共同主办,旨在贯彻落实国家市场监管总局办公厅关于开展保健食品“进社区,进乡村,进网络,进校园,进商超”专项科普宣传活动的精神,通过科普宣传,让公众了解保健食品的相关法规要求,掌握保健食品与普通食品、药品的区别,提高对保健食品的科学认知能力和自我防护能力,进一步引导公众合理选择、科学选购保健食品,同时充分发挥促进会作为行业协会在加强行业自律、维护保健食品市场秩序等方面的作用。

中国食品药品企业质量安全促进会会员部副主任王威

活动由中国食品药品企业质量安全促进会会员部副主任王威主持,参加本次活动的领导和专家有中国食品药品企业质量安全促进会副秘书长兼新闻发言人谢久忠,北京中医药大学教授、科技部重点研发项目首席科学家王林元,北京保健品化妆品协会秘书长张红力,中国功能医学专家委员会委员、葆康全生命周期功能医学专家张希彦,信三得利商贸有限公司代表儘田直芳先生、龙口厳先生,北京采瑞医药科技有限公司代表刘月环等,活动得到了质每(中国)有限公司、北京沃森百欧生物科技研究院有限公司、北京采瑞医药科技有限公司、信三得利商贸有限公司、黑龙江北秀健康产业有限公司等的大力支持。

中国食品药品企业质量安全促进会谢久忠秘书长

中国食品药品企业质量安全促进会谢久忠秘书长在致辞中提到,为确保“五进”专项科普宣传活动落到实处,要充分发挥行业、企业、媒体、志愿者、专业机构、专家等各方面的作用,及时跟进评估,总结好的经验、做法,做好宣传工作,适时调整、丰富宣传思路和方式方法,针对不同的宣传受众,要做到有针对性地制定宣传内容,解决不同年龄、不同需求消费者的困惑,切实提高“五进”宣传活动的计划性、靶向性和实效性。

北京保健品化妆品协会张红力秘书长

北京保健品化妆品协会张红力秘书长在在致辞中总结了中国保健食品行业的发展现状,保健养生是我们每个人的需求,全民健康更是实现中华民族伟大复兴“中国梦”的重要组成部分,中国现有保健食品生产企业2000余家,注册产品1.6万余个,年产值超过4000亿元,在不断完善生产制度、丰富产品、规范生产和经营方面已经取得了巨大进步,为国民经济的发展和全民健康做出了巨大贡献。我国已经进入高度老龄化国家,60岁以上人群已达2.4亿人,占全国总人口的17%,而老年人是最需要摄入营养健康食品的,所以大健康领域的发展是必然的。随着“权健”事件的发生,保健食品行业发展受到了极大的影响,其实并不是保健食品产品质量出现了严重问题,国家市场监管总局每年的产品抽检合格率均超过98%,北京地区产品抽检合格率更是达到了100%,主要问题集中体现在产品夸大及虚假宣传,违规直销或传销活动,三无产品或未经审批的保健食品问题等。2019年初,国家市场监督管理总局针对此类事件联合国家多部委发起了“整治保健市场乱象百日行动”,综合受理和查处案件8万余件,真正涉及保健食品的只有不到6%。在今年最新《食品安全法》颁布后,要求保健食品生产和经营企业必须严格遵守国家各项法律法规的要求,严控产品质量,加强诚信自律,坚决杜绝违规销售、虚假宣传、误导甚至欺骗消费者的违法行为,我们下步重点工作之一就是要大力宣传名优保健食品企业和产品,普及法律常识,帮助消费者辨别真伪,引导全社会科学认知保健食品,了解并掌握保健食品基本概念、功能声称、适用人群、标签标识等基本常识,让广大消费者理性消费,引导行业健康有序发展。

北京中医药大学王林元教授

北京中医药大学王林元教授在科普讲座中关于保健食品谈到了3个“误”,即“误认”、“误读”、“误伤”。就是如何从不同角度科学认识保健食品,王教授从人和自然的关系,认识药品,认识食品,如何从技术层面认识保健食品等不同层面讲解了保健食品来源和定义,包括保健品、保健食品的名称哪个是有法律依据的,当然只有保健食品是有明确定义的,即指声称具有特定保健功能或者以补充维生素、矿物质为目的的食品,即适用于特定人群食用,具有调节机体功能,不以治疗疾病为目的,并且对人体不产生任何急性、亚急性或慢性危害的食品。保健食品既不同于普通食品,也不同于药品,它是一种特定的具有调节人体机能作用的某一功能食品种类。今后我们重点工作方向是如何更好的发挥中医药的优势,如何区分治疗和保健的界限,包括保健食品、亚健康、治未病之间的关系,什么阶段人群需要什么样的干预,精准化和个性化是下步医学研究的发展方向,结合个人体质,在饮食方式,精神心理和生活习惯方面加以指导和服务,为我们的老百姓真正实现理性、科学消费提供理论依据和评价标准。

信三得利商贸有限公司儘田直芳先生、龙口厳先生、张聪先生

信三得利商贸有限公司的代表龙口厳先生和儘田直芳先生在科普报告中为大家详细解读了有关中国保健食品行业相关政策法规的发展历程以及最新《食品安全法》条例中有关保健食品的重点条款内容,包括相关主管部门从原卫生部、国家食品药品监督管理总局到国家市场监管总局监管的调整过程,在认识产品包装方面,大众要关注保健食品的标志“蓝帽子”,产品“批准文号”,标明“保健食品不是药物,不能替代药物治疗疾病”等。

北京采瑞医药科技有限公司刘月环女士

北京采瑞医药科技有限公司副总经理刘月环做了题为“从严格准入角度解析保健食品的合规性”科普报告,刘女士结合大健康产品的研发和注册申报角度为大家解读了保健食品,保健食品不等于保健品、保健用品,因为他们都没有法律定义,而且保健食品也不等于滋补品,保健食品是针对特定的人群并具有特定功能声称的功能,不产生任何对人体的危害,是安全的。刘女士还介绍了保健食品标示从2003年的“卫食健字”到现在的“食健备+4位年代号+2位省级行政区域代码+6位顺序编号”,另外从保健食品严格准入的角度来讲,需要经历技术及配方研究,标准性成分检测、卫生学检测、安全性检测、动物功能检测、兴奋剂检测、人体功能检测等,再报到食品审评中心,市场监管总局特食司等工作程序,2016-2017年产品申报未通过率在80%左右,现阶段产品申报未通过率也在50%以上,所以经过层层的检测申报批准后的正规保健食品,大家可以放心使用。

中国功能医学专家委员会委员张希彦女士

中国功能医学专家委员会委员张希彦女士的科普讲座题目是“肠道菌群与大众健康”,她向大家介绍了人体肠道菌群平衡与部分疾病的关系,包括肠道菌群与部分慢病、营养不良、消化系统疾病、感染性疾病,重点介绍了最新“粪菌移植”技术的临床应用案例,希望今后大家能够通过学习基础的肠道健康知识,实时掌握自身身体健康状况。

活动同期还为博览会优质企业进行了颁奖

      会后全体参会人员进行了合影!

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